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Ad Analytics & Optimization
$101.00
Make smarter decisions based on real data, not guesswork. Analytics are essential to success in digital advertising. Learn how to track events, goals, and funnels using tools like Google Analytics 4, Meta Analytics, and others. Build dashboards, understand performance metrics (CPC, CPA, ROAS), and identify what’s working—and what isn’t. You’ll also learn how to optimize ad spend, run data-driven experiments, and connect insights to your strategy using BI tools.
Description
What you get:
Learn how to track and optimize advertising campaigns using real data. Understand key metrics (CPC, ROAS, conversions), install tracking tools, and build dashboards to identify what’s working and what isn’t.
Format:
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10 video lessons using GA4, Meta, and more
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Dashboard and reporting templates (Google Sheets/Data Studio)
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Campaign analysis case studies
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Final assignment: campaign review and action plan
Result:
You’ll gain the ability to evaluate ad performance confidently and improve ROI through structured optimization.
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