Your cart is currently empty!
Advertising Basics
$40.00
Start your journey into the world of digital advertising with a solid foundation. If you’re just beginning in digital marketing, this course is the perfect starting point. You’ll learn about the main advertising channels, understand the differences between search, display, and social ads, and explore key pricing models like CPC, CPM, CPA, and CPL. We’ll cover how the advertising ecosystem works and help you choose the right tools based on specific business goals. This course lays the groundwork for all your future success in advertising.
Description
What you get:
A step-by-step beginner-friendly course that explains how digital advertising works. You’ll learn about key channels (search, display, social), how different pricing models work (CPC, CPM, CPA), and what happens between ad spend and a customer purchase.
Format:
-
6 video lessons (~2 hours total)
-
Infographics and visual PDF guides
-
Mini quizzes after each section
-
Built-in glossary of advertising terms
Result:
You’ll confidently understand the fundamentals of digital advertising, and be able to choose the right tools and platforms for your business or role.
Related products
-
Ad Analytics & Optimization
$101.00 -
Ad Law & Ethics
$99.00 -
Creative Ad Design
$68.00 -
Google Ads Mastery
$43.00 -
Meta Ads Essentials
$55.00
Reviews
There are no reviews yet.