Programmatic & RTB Ads

$101.00

Automate and scale your campaigns with real-time data and smart bidding. Programmatic advertising is the future—and the future is now. This course explains how automated ad buying works, from RTB (real-time bidding) to DSPs, SSPs, and DMPs. You’ll learn how to build audience profiles, optimize bids in real time, and use platforms like DV360 or Adform. We’ll also explore machine learning in media buying and data-driven strategies for maximum efficiency and ROI.

Description

What you get:
A complete guide to automated, real-time advertising. Learn how RTB (real-time bidding) works, explore DSPs like DV360, and use data to optimize campaign delivery and cost-efficiency.

Format:

  • 9 video lessons from theory to live setup

  • Visual diagrams of RTB mechanics (PDF)

  • DSP feature comparison table

  • Simulated walk-through of campaign setup in DV360

Result:
You’ll understand how to scale ad campaigns using automation and AI, gaining an edge in advanced media buying.

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